The tech news landscape is always in flux. There are thousands of authors out there, they change outlets frequently, and their beats are always changing. Last month's Mashable blogger is this month's Fortune mobile writer. Tech PR pros who don't keep up can quickly get left in the dust by the competition.
TechNews makes it possible to instantly zero in on relevant tech authors. Within seconds you can generate a media list of everyone who CURRENTLY writes about the topics, companies, and products you care about and get their UP-TO-DATE contact information. If you're selling a mobile app, you can uncover everyone writing about iOS or Android apps in one click. If you're selling enterprise storage, you can find everyone writing about competing storage verticals, Big Data, or Hadoop. None of the one-size-fits-all horizontal media directories have that kind of power.
Solid relationships are one of the best assets a PR pro has. You can get your emails opened, your phone calls returned, and get results when authors know you and know you won't waste their time.
With TechNews, you can track your interactions with authors and sources over time to make sure you're not starting from square one on every pitch. See the last time you contacted an author, write private reminders to yourself, and share intel with the rest of your team.
Who writes about your main competitors but not you, and vice-versa? How is your coverage trending against the rest of your category? Which sub-topics are you most associated with?
TechNews allows you to examine your competitors' relationships with specific media outlets and authors and target your efforts accordingly. Get more than your fair share of the media attention.
New industry trends and major announcements trigger an avalanche of coverage. Getting into the story early can pay huge dividends.
When Google Drive was announced, one of our customers in the cloud collaboration space used TechNews to focus on all the new authors that were suddenly writing about their market. He came away with a high-profile placement in USA Today and several other key clips that week.
When wearable tech was the talk of CES, a TechNews customer used the app to zero in on the most active authors and get a mountain of coverage for a client.
TechNews inserts customers into emerging conversations and fast-moving news cycles better than any other research tool on the market.
No-Hassle Pricing: $3,000 per year covers truly unlimited access for your organization.
Unlimited users • Unlimited exports • Unlimited concurrent logins • Unlimited support • Unlimited feature access